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Without a solid technical foundation, even the best content fails to rank. I audit, fix, and maintain the technical health of your site so search engines can efficiently crawl, render, and index every page.

Technical SEO is the invisible infrastructure that makes everything else work. Think of it like the foundation of a building — you never see it, but without it, nothing stands. I work directly with your development team to identify and resolve the technical barriers that prevent your content from ranking. From crawl budget optimisation to Core Web Vitals engineering, every fix is prioritised by business impact — not just technical severity. Most technical audits I run uncover issues costing businesses 20–40% of their potential organic traffic.

Who this is for

  • SaaS companies with complex JavaScript-rendered sites
  • E-commerce stores with thousands of product pages and faceted navigation
  • Publishers experiencing crawl budget waste on large content libraries
  • Any business that has seen unexplained ranking or traffic drops
  • Companies planning a site migration or platform change

How it works

1

Crawl & Audit

Full site crawl using Screaming Frog + manual analysis. I check indexation, crawlability, rendering, page speed, structured data, and security — 200+ checkpoints.

2

Prioritise

Every issue is tagged by impact (high/medium/low) and effort. You get a clear roadmap: fix these 5 things first for the biggest wins.

3

Implement

I work alongside your dev team — creating tickets, reviewing PRs, and ensuring fixes are implemented correctly. No "report and run."

4

Monitor

Ongoing monitoring via GSC, log file analysis, and scheduled crawls to catch regressions before they impact traffic.

What's included

Full Technical Audit

A comprehensive crawl and analysis of your site covering indexation, crawlability, page speed, structured data, and more — with a prioritised fix list. Typical audits cover 200+ technical checkpoints and are delivered as a detailed report with executive summary.

Core Web Vitals Optimization

Identify and resolve LCP, INP, and CLS issues that impact both rankings and user experience. I work directly with your dev team to implement fixes, test with real user data (CrUX), and verify improvements in the field — not just lab tools.

Crawl Budget & Indexation

Ensure Google spends its crawl budget on your most valuable pages and that every important URL is properly indexed. This includes eliminating crawl traps, fixing redirect chains, managing parameter handling, and configuring proper canonical signals.

Structured Data & Schema

Implement and validate the right schema types (Article, Product, FAQ, Service, BreadcrumbList, etc.) to unlock rich results and improve click-through rates. I use JSON-LD format and validate against Google's Rich Results Test and Schema.org specifications.

Frequently asked questions

A thorough technical audit typically takes 1–2 weeks depending on site size and complexity. Sites with 50,000+ pages may take longer. You receive a detailed report with prioritised recommendations and a clear implementation roadmap, plus a walkthrough call.
Both. I can work directly with your development team to implement fixes — creating detailed tickets, reviewing pull requests, and verifying implementations. Or I can provide detailed technical specifications they can act on independently. Most clients prefer the collaborative approach.
A full audit once or twice a year is a good baseline. Between audits, I recommend ongoing monitoring: weekly GSC checks, monthly crawl reports, and quarterly mini-audits. This catches new issues before they compound into major traffic losses.
Yes — this is one of the most common reasons businesses seek technical SEO help. Failed migrations are often recoverable. I'll audit the migration, identify missing redirects, lost pages, and technical regressions, then build a recovery plan. The sooner we start, the faster the recovery.
Screaming Frog for crawling, Google Search Console for indexation and performance data, Chrome DevTools and Lighthouse for performance analysis, and custom log file analysis scripts. I also use Ahrefs and Semrush for competitive technical benchmarking.

Ready to improve your Technical SEO?

Let's discuss your specific challenges and build a strategy that works for you.

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