SEO Audit Services — Hristijan Najcheski

A good SEO audit doesn't just list problems — it tells you what to fix first and why. My audits cover every layer of SEO, from technical infrastructure to content quality and backlink health, delivered with an actionable roadmap.

Most SEO audits are overwhelming: 200 pages of data, 500 "issues," and zero strategic context. You're left with a mountain of information and no idea where to start. My audits are different. Yes, they're thorough — I check everything from server response codes to content quality to backlink toxicity. But every finding is contextualised: What's the business impact? How hard is the fix? What should you do first? You walk away with a clear, prioritised plan — not a panic-inducing spreadsheet.

Who this is for

→ Businesses that have never had a professional SEO audit
→ Companies experiencing unexplained traffic declines
→ Brands preparing for a site migration or rebrand
→ Marketing teams evaluating their current agency's work
→ Any business about to invest significantly in SEO and wants a clear starting point

How it works

Discovery

I learn your business, goals, target keywords, and competitive landscape. This context ensures the audit findings are relevant to your specific situation.

Deep Analysis

Full technical crawl, content assessment, backlink profile review, and competitive benchmarking. Every finding is documented with evidence and context.

Prioritisation

Issues are scored by impact (how much it affects rankings/traffic) and effort (how hard/expensive to fix). This creates a clear "do this first" order.

Delivery & Walkthrough

Detailed report, executive summary, and a 60-minute walkthrough call where I explain findings and answer questions. No jargon, no fluff.

What's included

Technical Health Check

Full crawl analysis covering indexation, crawlability, page speed, mobile usability, structured data, and security. I use Screaming Frog, GSC data, and manual testing to ensure nothing is missed — automated tools alone aren't enough.

Content & On-Page Audit

Assessment of content quality, keyword targeting, title tags, meta descriptions, heading structure, internal linking, and content cannibalisation. I identify your strongest content assets and your weakest links.

Backlink Profile Analysis

Evaluation of your link profile — identifying link opportunities, toxic links to disavow, anchor text distribution, and how you stack up against competitors in terms of domain authority and link velocity.

Prioritized Action Plan

Every recommendation is tagged by impact and effort. You know exactly what to tackle first for the biggest SEO return. I typically identify 3–5 "quick wins" that can be implemented within the first week.

Frequently asked questions

You receive a detailed audit report (typically 30–60 pages), an executive summary (1–2 pages for stakeholders), a prioritised task list in spreadsheet format, and a 60-minute video walkthrough call. Everything is designed to be actionable, not just informative.

Free tools surface data. I interpret it, filter out the noise, apply strategic thinking, and tell you what actually matters for your business. A free audit might list 300 "errors" — most of which are irrelevant. My audit tells you the 15 things that are actually costing you traffic and revenue, ranked by priority.

Yes. Many clients start with an audit and transition into an ongoing fractional engagement to implement the roadmap systematically. This is often the most effective approach — the audit creates the plan, and the retainer ensures it gets executed properly.

From kickoff to delivery, typically 2–3 weeks. This includes the discovery phase, technical analysis, content review, backlink analysis, competitor benchmarking, report writing, and preparing the walkthrough presentation.

Agency audits are often surface-level — run through a tool, export the report, add a logo. An independent audit provides objectivity and depth that an agency (who has an incentive to upsell services) can't match. Think of it as getting a second medical opinion.