SEO Analytics & Reporting Services

Most SEO reports track vanity metrics. I build reporting that connects search performance directly to business outcomes — so you always know what's working, what isn't, and where to invest next.

If your SEO reporting consists of a monthly PDF showing traffic went up or down, you're flying blind. Real SEO reporting connects every metric to business impact: which keywords are driving revenue, which pages are converting, what's the ROI of each content investment. I set up the infrastructure — GA4 configuration, GSC integration, custom dashboards — and deliver monthly reports that tell you not just what happened, but what to do about it.

Who this is for

→ Businesses whose current SEO reporting is a monthly PDF they never read
→ Companies that can't connect organic traffic to actual revenue
→ Marketing teams that need to justify SEO investment to leadership
→ Any business with a misconfigured or underutilised GA4 setup
→ Companies transitioning from Universal Analytics to GA4

How it works

Audit Current Setup

Review your existing GA4, GSC, and any other analytics tools. Identify tracking gaps, misconfigurations, and missing conversion events.

Configure & Fix

Implement proper event tracking, goal setup, attribution modelling, and Search Console linking. Ensure every conversion is tracked and attributed correctly.

Build Dashboards

Create custom Looker Studio dashboards tailored to your KPIs — organic traffic, rankings, conversions, revenue, and ROI in one view.

Report & Advise

Monthly reports that go beyond numbers: what changed, why it changed, and what actions to take next. Clear, jargon-free, and actionable.

What's included

GA4 & GSC Configuration

Proper setup and configuration of Google Analytics 4 and Google Search Console, including event tracking, goal setup, enhanced ecommerce tracking, Search Console linking, and cross-domain tracking where needed.

Custom Dashboards

Looker Studio dashboards tailored to your business KPIs — tracking organic traffic, keyword rankings, conversions, revenue attribution, and competitive performance in one place. Updated in real-time, accessible to your entire team.

Monthly SEO Reports

Clear, concise monthly reports that highlight what changed, why it changed, and what actions to take next. Each report includes performance against targets, notable wins and losses, and prioritised recommendations for the month ahead.

Conversion Attribution

Understand which SEO activities are driving leads and revenue — not just clicks. I set up proper attribution modelling so you can trace revenue back to specific pages, keywords, and content investments.

Frequently asked questions

Primarily GA4, Google Search Console, and Looker Studio for dashboards. I also work with Ahrefs for ranking and backlink tracking, Semrush for competitive analysis, and Screaming Frog for technical monitoring. All data feeds into a unified reporting framework.

Yes. Misconfigured analytics is extremely common — I'd estimate 60–70% of GA4 setups I audit have significant issues. I audit existing setups, identify tracking gaps and inaccuracies, and implement a clean, reliable configuration. This often reveals that your "real" traffic numbers are quite different from what you've been reporting.

By connecting organic traffic data to conversion events and revenue in GA4, calculating the equivalent paid traffic cost (what it would cost in Google Ads to get the same traffic), and tracking improvement trends over time. You get a clear, defensible picture of what your SEO investment is actually worth.

Absolutely. I build dashboards at two levels: an executive view (3–5 key metrics, traffic-light status, one-sentence insights) and a detailed operational view (for the marketing team to dig into). Different stakeholders need different levels of detail.