Detailed case studies
coming soon
I'm in the process of publishing full write-ups of recent fractional engagements — covering the brief, the work, the metrics, and what I'd do differently. Drop your email below and I'll send them as they go live.
SaaS technical migration
How a B2B SaaS platform consolidated three domains into one without losing rankings — and gained 220% organic traffic in 6 months.
- Industry: B2B SaaS
- Engagement: 6 months
- Outcome: +220% organic traffic, -35% paid CAC
E-commerce category page strategy
Optimising 400+ category and product pages for an online retailer — schema, internal linking, and content uplift that drove $180K in incremental organic revenue.
- Industry: E-commerce
- Engagement: 4 months
- Outcome: +$180K organic revenue
Publishing content audit & pruning
Why removing 40% of a publisher's content and rewriting the rest tripled their organic sessions in 8 months — and unlocked 50+ #1 rankings.
- Industry: Publishing & media
- Engagement: 8 months
- Outcome: 3x organic sessions
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