Why I went fractional
Senior-level SEO expertise, embedded directly in your team — without the agency overhead or the full-time salary.
Hi, I'm Hristijan
After years working inside enterprise SEO teams and agencies, I kept seeing the same pattern: businesses were paying premium rates but getting junior account managers — not senior strategists. And the businesses that actually needed senior SEO leadership couldn't afford a full-time hire.
So I went fractional. I now work with a small number of businesses at a time, embedding directly into their teams as the senior SEO lead they need — without the overhead of an agency or a full-time salary. My clients get direct access to someone who's spent 8+ years in the trenches across SaaS, e-commerce, publishing, and enterprise.
My approach is simple: understand the business first, build a strategy grounded in data, and execute with the same urgency and ownership I'd apply if it were my own company. No fluff, no vanity metrics — just SEO that compounds over time and ties directly to revenue.
When I'm not deep in a client's analytics or keyword data, I'm thinking about the future of search — how AI is reshaping how people find information, and how businesses can position themselves to be found in a world where the traditional blue link is no longer the only game in town.
What working with me looks like
A clear, repeatable process — so you always know what's happening and why.
Discovery & Audit
Every engagement starts with a full audit of your business, competitors, and current SEO landscape. This isn't a template — it's a deep investigation that sets the strategic foundation.
Strategy & Roadmap
From the audit, I build a prioritised roadmap tied to your actual business goals. Every recommendation comes with an expected impact and effort estimate — so you know exactly what we're doing and why.
Execution & Iteration
I work alongside your team to implement, create content strategies, build links, and adapt in real time to algorithm updates and performance data. The strategy is always live — never static.
What I bring to the table
Technical Mastery
Site architecture, rendering, crawl optimisation, Core Web Vitals, structured data, and JavaScript SEO — the deep technical layer most consultants skip.
Content Strategy
Keyword research, topic clustering, content gap analysis, and editorial strategy that drives organic traffic and moves people through the funnel.
Data & Analytics
Advanced analytics setup, custom reporting, and data-driven decision-making using GA4, GSC, and enterprise tools. SEO tied to revenue, not just rankings.
AI & GEO
Generative Engine Optimisation — structuring content so AI tools like ChatGPT and Perplexity cite your business when the right questions get asked.
Link Building
White-hat link acquisition, digital PR, and authority-building strategies that hold up through algorithm updates and compound over time.
International SEO
Multi-language, multi-region SEO for businesses expanding globally — hreflang, localisation strategy, and international site architecture.
This model works best for specific businesses
The fractional model isn't for everyone. Here's who gets the most value from it:
- SaaS companies scaling organic acquisition
- E-commerce brands reducing paid dependency
- Publishing & media businesses growing traffic
- Enterprise teams needing senior SEO leadership
- Businesses post-migration or penalty recovery
- Startups that need strategy before they can hire
- Businesses looking for the cheapest option
- Companies expecting results in under 60 days
- Teams not willing to implement recommendations
- Businesses without any budget for content or tools
Sound like a good fit? Let's talk.
A 30-minute call is all it takes to know whether and how I can help your business grow through search.
Book a Free Strategy Call →