Local & International SEO Services

Whether you serve a single city or operate across multiple countries, visibility in the right markets is everything. I build geo-targeted SEO strategies that match your audience's language, location, and intent.

Local and international SEO are two sides of the same coin: getting your business in front of the right people in the right place. For local businesses, that means dominating the map pack and local organic results. For international brands, it means navigating hreflang complexity, market-specific keyword research, and multi-language content strategies. Both require specialised knowledge that general SEO agencies often lack — because getting the technical implementation wrong can mean invisible in the markets that matter most.

Who this is for

→ Local businesses that want to dominate their city or region in search results
→ Multi-location businesses needing consistent local presence across locations
→ Companies expanding into new international markets
→ E-commerce brands selling to multiple countries or language groups
→ Any business whose Google Business Profile is underperforming or unclaimed

How it works

Market Analysis

Research target markets, local search behaviour, competitive landscape, and keyword demand in each geography. Understanding how people search locally is key.

Technical Setup

Implement GBP optimisation, local schema, hreflang tags, geo-targeting signals, and proper URL structures for each market.

Content Localisation

Develop market-specific content strategies — not just translation, but true localisation that reflects how people search and buy in each market.

Citation & Authority

Build local citations, manage reviews, and earn locally-relevant backlinks to strengthen geographic authority signals.

What's included

Google Business Profile Optimization

Complete setup and optimisation of your GBP listing to maximise visibility in local packs and Google Maps. This includes category selection, attribute optimisation, photo strategy, Q&A management, and post scheduling.

Local Citation Building

Build and clean up your NAP (Name, Address, Phone) citations across key local directories to strengthen local ranking signals. Inconsistent citations are one of the top reasons businesses underperform in local search.

Hreflang & International Setup

Correct implementation of hreflang tags for multi-language and multi-regional sites, preventing duplicate content issues and ensuring the right page reaches the right audience. This is one of the most technically complex areas of SEO — and one where mistakes are extremely common.

Market-Specific Strategy

Keyword research and competitive analysis tailored to each target market — accounting for local language nuance, search behaviour, and competition. "Best software for businesses" translates very differently across markets.

Frequently asked questions

Start with an international SEO audit to assess your current setup, then prioritise markets by opportunity size (search demand) and competitive difficulty. I build a phased strategy — usually tackling 1–2 new markets at a time to ensure quality implementation.

Yes. I work with native-speaking translators and local market specialists to ensure keyword research and content reflect how people actually search in each language. Machine translation alone doesn't cut it — search intent varies significantly between languages.

Local SEO targets users in a specific geographic area (typically a city or region) and heavily involves Google Business Profile, local citations, and reviews. International SEO targets users across multiple countries or languages, requiring hreflang tags, market-specific content, and geo-targeting strategy.

Extremely. GBP is the single most important factor for map pack rankings. A well-optimised profile with regular posts, photos, and reviews can outperform competitors with much stronger websites. If you serve local customers, GBP optimisation should be priority number one.